Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

Japanese Gen Yers are often called the ‘enlightened generation’. Yet while they’re more self-aware and less materialistic than their parents, they’re also more risk-averse. Can theTobitate! Young Ambassador Programme convince them to leave the comfort of home and study abroad?

The entrepreneurial bug has been contagious in Japan, and much like the rest of the world, crowdfunding has become the go-to kick-start for new businesses. Increasingly, these sites are populated by women, who are now responsible for 50% of Japanese crowdfunding projects.

By 2020, Japan's prime minister Shinzō Abe wants women to fill 30% of the nation's senior management roles. Yet despite efforts to get women into work, a growing number are targeting domestic bliss. Are dreams of a family funded by a high-earning husband anything more than a fairytale?