Clamorous examples of failed rebrands pepper headlines worldwide. Some have prompted highly-subscripted petitions, while others have generated mocking or hostile campaigns by fans. So how can a brand implement a rebrand without losing its fans?

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

British shoppers say they value buying local – and they'll even spend more on it – but 90% of them can’t identify which high street brands are from the UK. Scepticism and misinformation about what’s foreign-owned has brands failing to make the most of a patriotic public.

Many Aussies will remember sitting on a beach as a child, eagerly eating a Sunnyboy ice lolly. The icy, pyramid-shaped treats are synonymous with growing up Down Under. But following the announcement that they will be discontinued, people have taken to Twitter to voice their outrage.