Signal19 Sep 2016
Here Be Dragons is a luxury campaign for thrill-seekers

British fashion label Belstaff has launched a new campaign appealing to the modern thrill-seeker. Inspired by a phrase once used to identify unchartered territories, 'Here Be Dragons' hopes to attract wealthy trailblazers who are bold, brave and addicted to adventure.

Here Be Dragons is a luxury campaign for thrill-seekers