Choco Rice instead of Coco-Pops, Snack Noodle instead of Pot Noodle, or Sainte Etienne instead of Stella Artois. Own-label brands dominate the supermarket, accounting for over half of British grocery sales. But copycat branding can be detrimental to the market and the consumer. So, why and how do copycat brands work?

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

Tricia Wang has spent over ten years observing the impact of technology on human interaction and behaviour. She speaks to Canvas8 about how Chinese internet users disseminate information online, and issues around trust and sharing.

From the ubiquitous puppy filter to the flattering flower crown, Snapchat has allowed us all to become early adopters of augmented reality. Now, it seems the platform is seeking to move into hardware, joining the Bluetooth Special Interest Group ahead of the supposed launch of a pair of AR goggles.