When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?

Celebrity gaffs, models falling over and adorable animal friendships – these are things that GIFs are made of, and they’ve become a core online communication method. But they can be difficult to create yourself. YouTube is trialling a tool that intends to change that.

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.