In 2015, PornHub was visited 21.2 billion times, with an average visit length of nine minutes and 20 seconds. So Diesel’s choice to buy ad space on porn sites for its Spring 2016 campaign makes perfect business sense. But will people actually pay attention, or will their eyes be elsewhere?

At New York Men’s Fashion Week, every designer hopes for a chance to stand out from the crowd. For cult British designer JW Anderson, it was an unconventional choice of media platform that got people talking; he streamed his show live on infamous hook-up app Grindr.

Overflowing champagne bottles, foamy shower scenes, models in pillow fights. The sexy tactics used to flog products are well established. Yet with an increasingly feminist culture and studies showing that such imagery can impair our ability to remember what’s being advertised, does sex still sell?

In a climate of increased openness, sharing has never been more intimate. Make Love Not Porn TV is a user-generated site that showcases homemade adult films. Its founder, Cindy Gallop, is out to beat the 'pornification' of sex.