2015 will see an avalanche of virtual reality devices appear in the mass market, with the likes of Sony, Google, Facebook and Microsoft targeting gamers across the globe. The technology may now be an attainable reality, but will it be used for anything beyond video games?

Since launching in 2013, Marriott’s Travel Brilliantly campaign has been pioneering the future of travel, from mobile check-in to in-room Netflix. Now, guests are able to order exclusive VR content to their rooms. How can travel brands use this tech to boost sales and strengthen consumer loyalty?

The advent of virtual reality has given us the opportunity to immerse ourselves in everything from first-person shooters to David Attenborough documentaries. Now, The New York Times is inviting its subscribers – who number more than a million – to immerse themselves in journalism too.

McDonald's is set to unveil new bags, cups and boxes with the aim of refreshing the brand's image. It’s a far cry from the previous collage of symbols, slogans and illustrations; this time, it’s all about simplicity. But can packaging have that much influence on where people want to eat?