Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

Are you a vegetarian? Are you trying to lose weight? Or are you an eco warrior? Everyone is different, and everyone's purchasing decisions are influenced by different factors. A concept app called Disclosed aims to help you ‘shop the way you care’ – you'll never buy anything mindlessly again.

The internet has enabled rapid globalisation as brands become increasingly blind to borders. Yet cultural differences remain strong, and can prove problematic. Yahoo Japan has been accused of fuelling elephant extinction, and the rest of the multinational corporation may suffer as a result.

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.