There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

The archetypal Gen Xer is notoriously self-absorbed. But what do they think of the rest of society? Are they political? Do they consume ethically? Or would they rather not think about it? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out what causes they care about.

'No' means 'no' and 'yes' means 'yes'. Consent education has long been overdue, and 13-year-old Canadians Tessa and Lia have done something about it. The two eighth graders have successfully amended Ontario’s out-dated sexual health curriculum in order to combat rape culture.

If the messaging app market wasn’t crowded enough, search engine giant Yahoo has now launched its own offering, named Livetext. A competitor to WhatsApp and Snapchat, Livetext offers peer-to-peer text, emoticons and videos. But can it carve out its own niche in such a saturated space?