The popularity of imported alcoholic drinks is soaring in Nigeria, spurred by the advocation of local celebrities. But with a previously strong tradition of locally-brewed drinks, what’s causing this dramatic shift in drinking habits?

Nigeria’s film industry – known as Nollywood – has been running since 1992, when a $12,000 budget straight-to-video production sold more than a million copies. In 2014, data was released showing that it had grown into a $3.3 billion sector, making it almost as big as Bollywood.

With three hits in as many singles, Fuse ODG is a leading pioneer of Afrobeats. Growing up in both Ghana and Britain, Fuse felt a disjointed sense of identity. He's now using his success to counter stereotypes and show the world the capable, exuberant Africa he loves.

Vlisco defines West African luxury. Established in 1846 by a Dutch trader, today Vlisco produces 75% of all African wax fabrics bought and sold worldwide, coveted by fashionistas and high-end designers in the West and Africa alike. How has Vlisco forged such a unique bi-cultural brand?