The cosmetics market is growing in China, and fast – beauty products now outsell groceries in department stores. But it’s not American and European names capturing new ground. Chinese consumers are looking to South Korea for the most innovative and aspirational beauty buys.

China is renowned for its early adoption of technology - from phablets to digital wallets, China is at the forefront. Now, China's beauty market is embracing technological advances and gadgets hoping that China's love of innovation will translate to this sector.

With an increasing number of marketing-savvy homegrown brands taking on China’s beauty market, how can the multinational giants keep up? This report explores how different colours have been used in China’s beauty sector to signify meaning.

A common perception in China is that good looks get good jobs. Homegrown cosmetic surgeons have got a bad rep, and in 2014, 200,000 Chinese medical tourists travelled to South Korea in search of physical perfection. Can Yuemei prove it’s a trusted online marketplace for cosmetic ops in China, and will it give the industry a much needed reputational face-lift?