If all goes to plan, taxis in Mexico City will all be pink by 2018. Every few years, cab drivers in Mexico repaint their taxis a designated colour to help monitor and control the once-notorious Mexican taxi business. But this year’s colour has been met with resistance.

In 2015, it's no longer unusual to see a car that boasts 4G connectivity or a touch screen interface to control in-built gadgets. So perhaps it's a natural step for automotive engineering to transform vehicles' interiors into targeted advertising real estate.

Where once buying a car meant travelling to a dealership and speaking directly with forecourt dwellers, this is changing. It is estimated that at least 2,800 dealerships could disappear in the US alone by 2020. So in 2014, how exactly are people going about purchasing a new set of wheels?

The global premium and luxury car industry was worth €319 billion in 2013. As Audi, BMW and Mercedes compete for market share, can Mercedes' Predictive User Experience – which accurately predicts the driver’s behaviour and adjusts to their preferences – put it on top?