We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.

The TV tie-in novel lurks somewhere near straight-to-DVD sequels in terms of respectability. Or at least it used to. As the golden age of TV drama continues apace, novelisations of hit shows are finding growing audiences, keen to see the magic of the small screen brought to the printed page.

Netflix's foray into original programming didn't just reinforce a trend of 'binge watching' by making entire TV seasons available all at once – it's also triggered viewers to come up with ways of rethinking and editing its content.

'@SummerBreak', a new unscripted Reality TV series, will be distributed entirely on social media platforms rather than on TV. After production finishes, the show will unfold on Instagram, Twitter, YouTube and Tumblr.