Ever passed someone on the street and wish you'd had the courage to get their number? French dating app Happn ensures that'll never happen again – provided they also have the app. It combines the spontaneity of apps like Tinder with specific geolocation functionality.

Snapchat has 30 million active users. What makes it so appealing is its temporal nature: that risqué photo sent on a whim can’t be dragged up months later. Can Sobrr, a geo-located social network that lasts for just 24 hours, change how we interact on boozy nights out?

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

A trip into Shoreditch with Uber could get you 15% off a magazine from Beach London or a free drink at Lyle's. It's the latest offering from the taxi service, bringing small businesses together to champion local spirit. London isn't the only city involved – Boston and San Diego are too.