In October 2014, horror swept the internet when it was announced that Snapchat’s security has been breached and private images has been leaked – aptly dubbed ‘The Snappening’ after previous photo-hacking scandal, ‘The Fappening’.
Emma Watson was appointed UN Women’s Global Goodwill Ambassador in 2014. But it was the speech she gave that drew global attention - earning approval for the actor across the web. With celebrity activists often a target for derision, how did Watson get it so right?
Ever wanted to tell someone something, but lost your nerve? Web service Leak has been created with the intention of solving this problem, enabling people to send anonymous emails to anyone they know. The example on the site? "I think you're so sexy, even if you're fat."
The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.
Digital disclosure: the bear that makes people share
case study·
14 Aug 2013
The internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?