There’s only one thing worse than a delayed flight - not knowing about it. RyanAir, a brand hardly known for its innovative customer service, has launched a simple initiative: real-time flight updates across its 1,600 daily flights via Twitter.
Dutch airline KLM are engaging intimately with customers at a scale never before possible, spearheading social media not just as a marketing tool, but as a tool that improves what they do for an increasingly connected traveller.
In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?
As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Author and thinker Adam Morgan explains how the modern challenger brand finds its footing.
To find out how their passengers feel in-flight, British Airways is experimenting with an unsual idea, a "Happiness Blanket". In the same way a mood ring can indicate your mood, the blanket monitors brain waves using a headband and changes colours to reveal a passenger's mood.