Signal28 Jul 2014
The universal appeal of Loom bands

Whenever the Duchess of Cambridge is pictured wearing a high street dress, it sells out within hours. The ‘Kate effect’ has now extended to loom bands; her appearance wearing a loom band bracelet led to a 1,900% increase in sales at Hobbycraft. But what's the universal appeal of this playground fad?

The universal appeal of Loom bands