Is politics the new 'cool' in India?
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Apr 17, 2014
Is politics the new 'cool' in India?

In an attempt to quantify political debate in one of the world's largest democracies, Twitter India has collaborated with TCS for the iElect app. A combination of big data, social media and mobility is helping to make sense of a discussion which involves more than 800 million voters.

With 238 million internet users and 100 million first time-voters in the 2014 general election, the partnership has come at the perfect time. "iElect makes real time Twitter data and analytics around key political events and content accessible to every Indian," explains Twitter India marketing director Rishi Jaitly. "The app has opened up a unique engagement opportunity with Twitter content for our users.”