Signal18 Oct 2013
Sobieski targets silver-haired drinkers

Over-50s spend $3.5 trillion per year and will account for 75% of US wealth by 2015. While spirit brands have largely focused on men aged 24-35, Sobieski is targeting older big spenders with 'Sobieski Silver', aiming to be the Boomer vodka of choice.

Sobieski targets silver-haired drinkers