Signal1 Dec 2009
NYC subway system full of squandered food

Draftfcb and The Mill enlisted half a million CGI apples for this anti-hunger PSA on behalf of City Harvest. They also supposedly shot the live-action footage on an iPhone, for even more Apple. The point is to remind New Yorkers how much food is wasted every day in the city, and ends up aimlessly riding the subway all day and night.

NYC subway system full of squandered food