Signal30 Mar 2009
Street level advertising

In Louisville, KFC repairs municipal potholes in exchange for a branding opportunity. After completing the repair the crew stencils the fresh patch with 'Re-freshed by KFC' in a chalky spray that will wash away naturally. The city gets a helping hand, KFC get to connect to the public in a novel and inspiring way and the service lasts long after the message is gone.

Street level advertising