Signal22 Jan 2009
Clickable Canvas

Today, an Israeli startup called Innovid is doing its part to help advertisers move away from the pre-roll with technology that allows for things like virtual product placements inside videos and turning entire surfaces into clickable canvases. In the demo video above, for instance, you’ll see different advertising effects projected onto the walls of a room, from a Pong game that you can play to a RSS feeds running across the baseboard as a ticker to funny creatures whose eyes you can move with your mouse.

Clickable Canvas