Tess Garcia is a journalist, marketing strategist, and aspiring standup comedienne. As a Gen Z-er, her work centers on the issues and interests of young adults in the US, focusing on the country's fastest-growing demographic: Latinos.

Gregg Witt is a senior marketing strategist, youth and creator specialist, best-selling author of The Gen Z Frequency: How Brands Tune In and Build Credibility, and youth brand builder with over 25 years of experience. He helps co-create relevant brands, products, campaigns, and experiences that impact change, drive business growth, and resonate with young people.

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.