Podcasts have become companions for busy Australians, blending entertainment, education, and connection. From comedy to news and true crime, the medium thrives on multitasking audiences. With such engaged listeners, how can brands tap into this growing phenomenon to build meaningful connections?
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Dr. Rajat Roy is an associate professor of marketing at Bond University in Gold Coast, Australia. He has been published in leading academic journals, including the European Journal of Marketing, the Journal of Business Research, the Journal of Advertising, and the Journal of Consumer Psychology. He has presented at leading global conferences and currently sits on the editorial board of the Journal of Business Research.
Dr. Siobhan McHugh is an honorary fellow and associate professor at the School of the Arts, English and Media at the University of Wollongong. She’s a leading scholar and internationally recognised podcast critic, producer, and author. In 2022, Dr. McHugh was a consulting producer on a landmark queer history/true crime podcast, The Greatest Menace, hosted by journalist Patrick Abboud. It has won 15 major awards, including Best Social Justice podcast at New York Festivals, Podcast of the Year, and Grand Prix (all media) at the UK Drum Media Online awards and a Walkley Award for Excellence in Journalism.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.
