Why are Americans hooked on long-form content?
REPORT
13 Dec 2024
Why are Americans hooked on long-form content?

Long-form content is reshaping how Americans engage with media, driven by a desire for deeper connections, escapist comfort, and self-directed learning. Canvas8 spoke to six Americans to discover how such media and comms reflect a shift toward more meaningful consumption.

Zoe Lambert

Zoe Lambert is a Behavioural Analyst at Canvas8. Her interests span from the rise of AI and its implications on humans to digital trends across culture.