Why Gen Zers are going to the store to do their shopping
REPORT
12 Dec 2024
Why Gen Zers are going to the store to do their shopping

With its strong preference for tangible, authentic experiences, Gen Z is redefining the shopping landscape. How can brands successfully blend online convenience with engaging in-store interactions, while also staying true to the ethical and sustainable practices that Gen Zers value?

Aquayemi-Claude Akinsanya

Aquayemi-Claude Akinsanya is a Forbes Under 30 nominee, bestselling author, and fashion expert dedicated to revolutionising the industry through sustainability and inclusivity. As the founder of Garnetts Clothing Brand & Range, he merges innovative design with environmental advocacy, championing ethical practices and social impact. With over seven years of experience, he has been featured in Forbes and Business Insider for his expertise in sustainable fashion, entrepreneurship, and leadership. A dynamic public speaker and mentor, Aquayemi-Claude inspires global audiences to embrace transformative change, fostering a future where style, sustainability, and social justice intersect seamlessly.

Celeste Renee

Celeste Renee is the creator of The Elegance Edit, a fashion blog dedicated to helping women build their dream wardrobes. With over five years of agency experience, Celeste is an SEO expert specialising in crafting strategies for consumer-facing brands. As a fashion stylist and marketer, she bridges the gap between brands and their customers, creating compelling style content and running successful marketing campaigns for B2C brands. Celeste has been featured in Real Simple and Medium for her insights into fashion and sustainable style, and in Authoritas and HubSpot for her expertise in SEO, establishing her as a thought leader in both fashion and digital marketing.

Kevin Shahnazari

Kevin Shahnazari is the founder and chief executive officer of FinlyWealth, a credit card recommendation platform that helps people access bespoke financial solutions. With more than ten years of experience in fintech and AI, Kevin believes in using technology to democratize financial services and give people the power to make informed financial decisions.

Meehika Barua

Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.