More Indians are tuning into podcasts across genres, including politics, entertainment, popular culture, and mythology, as interest in on-demand content rises. The key to growth in the industry? Better consideration of regional languages and other issues sidelined by popular media.
Aryaan Misra is the founder of Desi Studios and the co-host of The Desi Crime Podcast.
Aishwarya Singh is the founder of Desi Studios and the co-founder of The Desi Crime Podcast.
Pinaki Dasgupta is professor of marketing at the International Management Institute (IMI), New Delhi. He has previously taught at the Indian Institute of Foreign Trade (IIFT) and before venturing into academia worked in advertising.
Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.