For today’s travellers, it’s all about living in the moment, often trading future savings for once-in-a-lifetime experiences. Drawn to Australia’s unique landscapes for adventure and personal enrichment, visitors are reshaping the tourism landscape. How can brands meet their evolving needs?
Sofia Geraghty is an award-winning B2B journalist with experience covering travel, wellness, and DE&I in Australia and the UK. She’s currently deputy editor of Australia's most-read trade travel publication, Travel Weekly. Here, she writes news analysis on everything from the growth of experiential travel to pieces on why more women are travelling alone. She also regularly profiles leaders in the industry. Sofia is a LinkedIn Expert and regularly blogs about diversity and inclusion as well as workplace wellness. In the UK, she won an award for promoting diversity in the insurance industry, and she spearheads the Women in Travel content for Travel Weekly. She has also worked as a public speaking coach, helping people overcome their fear of speaking up so that they can feel safe expressing themselves in the workplace.
Gina Gaw has over 20 years of experience as an inbound travel agency manager. Her professional approach has gained recognition and confidence from outbound agents and their clients based in the Philippines and Southeast Asia. She thrives on utilising her extensive travel experience and thorough knowledge of the Australian market environment to create exciting and unique travel itineraries as the general manager of Australian Tours and Holidays.
Gwyneth King is a multimedia storyteller based in Metro Manila, Philippines, with a BA in Communication Arts from De La Salle University. She is a curious human who translates her perspectives on the lived experience into writing, often intertwining her sentimentality and tenderness between the lines.