The likes of Sabrina Carpenter and Chappell Roan have taken over pop with highly stylized aesthetics and theatrical performances. In this cultural shift toward bold self-expression, authenticity and fantasy are two sides of the same coin. Driving it? Gen Z’s embrace of nostalgia and inclusivity.
Emilie Bruyere is a creative strategist with a social-first point of view, helping brands develop their visual language and tone of voice to effectively cultivate strong on- and offline communities. After gaining experience at Dazed Media, Emilie became part of the team working on the content strategy and social content for the launch of makeup brand, ISAMAYA. Recently Emilie co-founded DUSC Studio, a global creative consultancy based between New York and London, creating authentic and meaningful connections within brand and talent storytelling.
Max Cocking is a writer, editor, and creative editorial director at Dream Lab, an entertainment-first creative agency and strategic consultancy. He was previously a commissioning editor at Canvas8.
Bee Beardsworth is a writer, curator, creator, and cultural/creative consultant based in London. Her work focuses on postmodernism, aesthetics, art, and fashion through the lens of feminism, queer theory, spatial biopolitics, and cultural critique.