With social media consumption shows no sign of slowing, conversations about its ramifications on mental health become vital. Canvas8 sat down with Dr. Bre Mertz to explore these impacts, envision "social media wellness," and unpack opportunities for brands in this space.
Dr. Breanne A. Mertz is an Assistant Professor of Marketing at Sykes College of Business at the University of Tampa. Her research focuses on enhancing wellbeing and addressing consumer welfare issues. More specifically, her research focuses on topics such as social media wellness, workplace dignity, and modern slavery. She has been published in the Journal of Consumer Behavior, Journal of Macromarketing, and Journal of Marketing Theory and Practice. She teaches Buyer Behavior and Social Media Marketing. She is also a proud entrepreneur who offers clients marketing-based consulting and photography services, yielding unique insight into her pedagogy and research.
Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.