How suncare is glowing up

©Shiseido (2024)

REPORT

1 Oct 2024

As people’s suncare needs have changed, established and emerging brands have evolved to keep up. While there are more sun protection offerings than ever before, gaps in the market remain: how can brands fill them and what does achieving and maintaining success in the suncare space look like today?

Sector
Beauty
Locations
United KingdomUnited States

Dija Ayodele

Dija Ayodele is an aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She also runs the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts.

Amy Ford

Amy Ford is the founder of skincare brand Hello Sunday. It provides solutions for all skin types and aims to change how we view sunscreen in the UK, encouraging year-round protection.

Abi Cleeve

Abi Cleeve is the MD of Ultrasun UK, an award-winning ocean-friendly sun protection brand. She is also the founder of SkinSense, which uses the lamellar technology of once-a-day sunscreens in non-SPF skincare products.

Kelle Salle

Kelle is a London-based beauty and lifestyle writer with bylines at a number of leading publications in the U.K and US including POPSUGAR, Byrdie, Stylist and woman&home.