What happens after the US election? How should brands navigate a hyper-politicised landscape? And where will the new opportunities emerge in an unstable political environment? In the 2025 US Macro Expert Outlook, Adam Berinsky explores what the US will look like in the year ahead.
Adam Berinsky is the Mitsui Professor of Political Science at MIT and the founding director of the MIT Political Experiments Research Lab. He's a specialist in the fields of political behaviour and public opinion, with over 25 years of experience in survey design and analysis. Berinsky has won many scholarly awards and has received multiple grants from the National Science Foundation. For the last decade, he has been studying political rumours and misinformation. He was appointed a John Simon Guggenheim Memorial Foundation Fellow to study how political rumours spread and how they can be effectively debunked.