Are people’s perceptions of value changing? Will they still turn to beauty products during times of uncertainty? And how will China’s crackdown on live streaming affect beauty shoppers? Three industry leaders explore the key factors that will impact the beauty industry next year.
Lisa, China Luxury and Beauty Editor at Jing Daily, investigates Chinese consumer trends and brand strategies in luxury, fashion, and beauty. She leads the biweekly Jing Beauty newsletter, covering industry moves and trends. Her biannual beauty trends forecast is a top read on Jing Daily, offering insights into China's growing beauty and wellness market.
Rhea Cartwright is a strategy consultant and ex-beauty editor working with brands to start, scale, or stay relevant in the ever-changing beauty landscape. Currently charged with reshaping the beauty vision at Liberty London, Cartwright works with and advises brands across product development, marketing, distribution, and creative pillars.
Kayla A. Greaves is an award-winning journalist, beauty expert, consultant, and speaker with over a decade of media experience. She was previously the executive beauty editor at InStyle and has held positions at Bustle and The Huffington Post. Greaves has interviewed the likes of Pharrell, Gigi Hadid, Jennifer Lopez, Naomi Campbell, Halle Berry, and many more stars. She has also starred in brand campaigns for SheaMoisture, Ulta, and T.J.Maxx. She has consulted for various businesses under the Unilever, Procter & Gamble, and Estee Lauder Companies portfolios. From 2019 to 2022, she worked with Dove and Harvard University as an expert advisor to publish the Real Cost of Beauty Ideals study.
Leah Sinclair is a commissioning editor at Canvas8 and freelance journalist whose bylines include Stylist Magazine, Grazia, Evening Standard, and more. She can usually be found binge-watching a new TV show or bar-hopping in London with a margarita in hand – on the rocks, of course.