Jaishree Kumar is an internationally acclaimed writer, journalist, and documentary filmmaker who covers gender, climate change, health, and more. Her work has been published in the Thomson Reuters Foundation, 

, Business Insider, Deutsche Welle, and more. She divides her time between New Delhi and the Himalayas.

Experience Hunters

Vivek Rathi is the national director of research at real estate consultancy Knight Frank India.

Susil S. Dungarwal is the Chief Mall Mechanic at Beyond Squarefeet, a Shopping Mall Specialist company, which specialises in hand-holding mall developers in development and management. He has over 38 years of experience in the retail and shopping mall sectors.

India

Shopping

Boston Consulting Group

Firstpost

Knight Frank

MoSPI

Invest India

Interview with Vivek Rathi conducted by the author

The Economic Times

LocalCircles

Unicommerce

India Retailing

Moneycontrol

EverythingExperiential

Deccan Herald

Interview with Susil S. Dungarwal conducted by the author

South China Morning Post

Deccan Chronicle

The MECS R

Mint

Rediff

YourStory

Mintel

Lifestyle Asia

W Magazine

Indian Retailer

The Financial Express

The Indian Express

BW Businessworld

India has a ghost mall problem, but omnichannel retailing might be the answer, especially among experienced and value-seeking Tier-2 city residents. What can brands do to connect to this growing market, and what does it say about what Indians are looking for when they shop IRL?

What do Indians want when shopping IRL?