The blockchain is changing gaming through non-fungible tokens, play-to-earn models, and decentralised development. As this new paradigm shifts control from developers to players, what’s behind the rise of blockchain gaming? And what opportunities lie in integrating games and Web3 transactions?
Tom is the founder and general manager of Demise Live, which delivers marketing campaigns to connect games and brands with their audiences. He works with gaming influencers, sports marketers, IT solution providers, and food brands. Demise delivers industry insight via research, strategy, and influencer identification, and unique approaches to high-conversion and engagement marketing strategies.
Before founding Demise, Tom gained over a decade of experience in sales and marketing. He can provide expertise across the gaming scene, including on Twitch, YouTube, Instagram, Discord, and X.
Melanie Dow is a Web3 communications and content marketing specialist who worked at the metaverse gaming platform Avocado DAO before joining the Blockchain Gaming Alliance. The Blockchain Gaming Alliance is committed to promoting blockchain within the game industry by spreading awareness and encouraging the adoption of blockchain technologies through gaming.
Ed Hartley is a cultural expert with extensive knowledge of gaming, music, fashion, and technology. With a background in launching tech start-ups and growing online communities, he now works on innovative marketing campaigns in the gaming industry.