The Mid-Autumn Festival's influence stretches globally, touching billions of people of Chinese descent. Specifically, Southeast Asia houses the largest concentration of China's diaspora. What do the region’s localised celebrations of the event look like, and how can brands connect with its citizens?
Mingyii is a strategy consultant at Daxue Consulting, a company specialising in providing cross-border companies with tailored solutions through in-depth analysis to thrive in China, South Korea, and Southeast Asia. She holds an MBA degree from the Guanghua School of Management at Peking University under full scholarship.
Amanda is the founder and CEO of Backscoop, a newsletter on everything about Southeast Asian startups. She is also the host of the podcast One More Scoop, where she interviews top tech start-up personalities. She was included in Forbes’ list of 30 Under 30 in Asia.
Samantha Onglatco is a freelance journalist from the Philippines specialising in stories about culture, fandom, media, and entertainment.
