Dan Jones is the US consumer editor at Dailymail.com, based in New York. Prior to this, he was consumer editor at two UK national newspapers: the Mail on Sunday and The Sun.

Paco Underhill is an environmental psychologist, a New York Times best-selling author, and the founder of the market research and consulting company Envirosell. His book Why We Buy: The Science Of Shopping was a global bestseller, and his latest book, How We Eat,explores how the world of food and drink is changing.

Isolde Walters is a freelance features journalist who writes for The Telegraph, The Times, The Daily Mail and the i newspaper, among other publications. She has worked in newsrooms in London and New York and specialises in writing about relationships, wellness, personal finance, and how we live now