Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People expect care and emotional intelligence from brands

Everyday Empathy

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Media and Entertainment

TV, film, and social media video

Edelman

World Happiness Report

Ipsos

Research conducted by Canvas8

Variety

Amid economic uncertainty and political polarization, Americans are seeking comforting entertainment as a reprieve. Canvas8 spoke to seven Americans to explore how they emotionally engage with media, investigating whether emotional content can help people process and escape the current polycrisis.