Are Gen Y and X men in their ‘Brozempic’ era?
REPORT
8 Aug 2024
Are Gen Y and X men in their ‘Brozempic’ era?

Originally intended for people with diabetes, the marketing for Ozempic shifted to focus on weight loss for women in the late 2010s, and start-ups are now encouraging men to man up by slimming down. But is this approach to male weight loss just another form of toxic gender stereotyping?

Jason Nagata

Jason Nagata, M.D., M.Sc. is an associate professor of pediatrics at the University of California’s Division of Adolescent and Young Adult Medicine. He is also the co-founder of the International Association for Adolescent Health Young Professionals Network.

Emily Contois

Emily Contois is an associate professor of media studies at the University of Tulsa. Her work explores the relationship between food and the body in contemporary US culture. She is the author of Diners, Dudes & Diets: How Gender & Power Collide in Food Media & Culture.

Jamie Millar

Jamie Millar is a UK-based men's health and fitness journalist writing about masculinity, male body image, and muscle dysmorphia for Mr Porter, Esquire, Men's Health, and Vice. He is currently working on a book about the anabolic steroid epidemic affecting young British men.

Kyle MacNeill

Kyle MacNeill has spent the last decade exploring the unexcavated corners of pop culture for The Guardian, The Financial Times, The Independent, The Sunday Times and The New York Times, and for youth platforms including THE FACE, Dazed, VICE and i-D. He’s also the copywriter for Kibbo Kift Agency, a boutique PR and performance agency solely working with sustainable and socially conscious clients and has managed social media for brands including FENDI, Viron, and More or Less. He’s insatiably curious about niche communities, the material history of objects, unusual technologies, and strange phenomena. He's based in Manchester's Northern Quarter, where he writes local recommendations for Time Out, plays a lot of pub games, and makes a devastating mess in the kitchen.