How do Republicans and Democrats define ‘freedom’?
REPORT
7 Aug 2024
How do Republicans and Democrats define ‘freedom’?

Republicans and Democrats have long held differing views on the meaning and scope of freedom. In the lead-up to the 2024 election, these differences have become increasingly stark, with each party prioritizing contrasting aspects of individual liberty. How can brands adapt to these divides?

Harvey J. Kaye

Harvey J. Kaye is the Ben & Joyce Rosenberg Professor of Democracy and Justice Studies at the University of Wisconsin. He’s the author and editor of numerous works, including The American Radical, Are We Good Citizens?, Thomas Paine and the Promise of America, and The Fight For The Four Freedoms: What Made FDR And The Greatest Generation Truly Great. Dr. Kaye teaches courses on American history, politics, and society.

Ethan Fosse

Dr. Ethan Fosse is an assistant professor at the University of Toronto. His research focuses on using novel quantitative methods to understand social change.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.