What are Gen Zers looking for in a bank account?

©EY (2024)

REPORT

6 Aug 2024

Everyone knows that Gen Zers are a digitally savvy bunch – but not all banks seem to have caught up yet. With the majority of this cohort now in adulthood and ready to open a flurry of accounts with financial services providers, how can brands win them over and satisfy their need for convenience?

Sector
Money
Location
United States
Generation
Gen Z (born 1997-2010)

Greg McBride

Greg McBride is a senior vice president and chief financial analyst at Bankrate, a US-based financial services firm that provides personal finance advice.

Laura Adams

Laura Adams is a personal finance expert and host of the Money Girl podcast, which has more than 40 million downloads. She has been featured as a media commentator for networks including CBS, Bloomberg TV, and NPR.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.

Compulsive Convenience

macro behaviour·
LAST UPDATED 1 May 2024

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...