Dr. Lauren Burch is a senior lecturer in sport business at Loughborough University London. Her research on digital communication and marketing in the sport industry has been featured in over 20 peer-reviewed academic journal articles and book chapters.

Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.