A Cultural Snapshot of Republican voters: 2024-2025
REPORT
27 Jun 2024
A Cultural Snapshot of Republican voters: 2024-2025

How has traditional white masculinity become a cultural cornerstone for Republicans? How are digital platforms helping Republican Christians build communities? And why are they likely to shop from wholly Conservative brands? This Cultural Snapshot of Republican voters explores the key behavioral shifts.

Mark Tenenbaum

Mark Tenenbaum is a fourth-year PhD student at American University. He studies US politics with a focus on religion, race and ethnicity, and political behaviour. Tenenbaum’s current research projects examine how social pressure pushes individuals within religious groups to conform to group political norms.

Marcus H. Johnson

Marcus H. Johnson is a PhD candidate in political science at American University in Washington, D.C. His research interests include racial competition, political behavior, and social identity in American politics. His research projects include investigating how the racial income gap influences prejudice.