Treena Orchard on masculinity and online dating
REPORT
21 Jun 2024
Treena Orchard on masculinity and online dating

While online dating is now a well-established way of finding partners, heterosexual men are struggling with the gamified nature of apps and the narrow vision of masculinity they perpetuate. Canvas8 spoke to Dr. Treena Orchard about how brands can champion more beneficial dating experiences for men.

Treena Orchard

Dr. Treena Orchard is an associate professor at Western University's School of Health Studies in Canada. She's a leading sexual wellness expert and an award-winning teacher and researcher who explores how sex, gender, health, and technology intersect in society and the context of our personal lives. A creative feminist at heart, her book Sticky, Sexy, Sad: Swipe Culture and the Darker Side of Dating Apps is a groundbreaking critique of the dating app industry and an unforgettable coming-of-age story as a newly sober sex-positive midlife woman. She has written two other books (sex work, arts-based research), 60 articles, and is widely featured in local and international media.

Tom Novak

Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.