How is Germany’s streetwear scene changing?
18 Jun 2024
How is Germany’s streetwear scene changing?

Germany is known for its iconic streetwear labels, with adidas and Puma leveraging collaborations with Bad Bunny and Rihanna to reach global audiences. Today, the vibe of German streetwear is shifting, celebrating local hip-hop and rap talent and hedonism – but also sustainability.

Maximilian Migowski

Maximilian Migowski is an editor at Highsnobiety, a streetwear, sneaker, and lifestyle magazine based in Berlin.

Jaiden Jeremy Anusionwu

Jaiden Jeremy Anusionwu is head of brand at SHEIN Germany, a global fashion and lifestyle online retailer committed to making the beauty of fashion accessible to all.

Shane Anderson

Shane Anderson is a senior editor at 032c, a Berlin-based media and fashion company that produces an editorial magazine in addition to ready-to-wear collections.

Maksymilian Fus-Mickiewicz

Maksymilian Fus-Mickiewicz is a strategist who creates powerful, game-changing ideas that challenge the status quo and shape the agenda that other brands follow. Using their expertise in trend forecasting, they discover cultural tensions that help brands like Mercedes-AMG, Rolls-Royce, and Spotify achieve ambitious goals and push culture forward. The Sunday Times, Vogue, and The Guardian have interviewed them as an expert in their field, while their collective TREMORS was featured on DAZED, Canvas8, and FACT magazine as ‘the nightclub of the future’.