What's driving Britons' daytime comfort TV habits?
REPORT
13 Jun 2024
What's driving Britons' daytime comfort TV habits?

Daytime TV found new life during the pandemic as remote working boosted viewership and online subcultures spawned countless related memes. Will this resurgence last as Britons seek comfort in entertainment? Or will increasingly right-leaning politics turn daytime TV into a new beast altogether?

Holly Schiff

Dr. Holly Schiff is a clinical psychologist licensed in Connecticut, New York, and Rhode Island. She was awarded a Doctorate of Psychology in School and Community Psychology from Hofstra University and earned her bachelor’s degree from Fordham University, majoring in psychology with a minor in sociology and pre-law advisory.

Nick Walker

Nick Walker is the founder of Daytime Snaps. He is a seasoned professional in broadcasting and communications with over a decade of experience in the industry, where he has grown into a versatile creative with an enthusiasm for storytelling.

Meg Walters

Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.