Pride events are multiplying in numbers across the UK, with more specific events and gatherings catering to subsections of the LGBTQIA+ community. What’s behind the rise of these decentralised events? And how can brands connect with hyper-local queer communities authentically?
An artist, activist, creative entrepreneur, community organiser, researcher, and DJ, Stav B has been at the heart of the London queer scene for well over a decade. She is also the organiser of the 2024 London Dyke March.
Lewis G. Burton is one of the founding members of London Trans+ Pride, a grassroots trans-led community organisation, operating as a collective of volunteers for and with the trans+ community in the UK. Burton also works in nightlife as a DJ and organiser of the UK club night Inferno.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.