Why are Gen Z Britons embracing dry dating?
REPORT
6 Jun 2024
Why are Gen Z Britons embracing dry dating?

The dating landscape is evolving, with Gen Zers increasingly embracing dry dating – going on dates without alcohol – reflecting a shift towards authenticity and emotional intelligence. How does ditching alcohol play into this? And how can brands tap into Gen Zers’ new dating behaviours?

Jack Worthy

Jack Worthy is a psychotherapist in private practice and faculty at Gestalt Associates for Psychotherapy. In 2021, New York Magazine named Worthy to its inaugural list of Best Therapists in New York City. His commentary has appeared in The AtlanticVogueGQ, and more.

Madalaine Munro

Madalaine Munro is a sexologist, who specialises in transforming your approach to intimacy and relationships through healing your nervous system. Based in the Cotswolds and London, she regularly writes in publications including Women’s Health, Grazia, and Cosmopolitan and was named a leading expert in sexuality by Men’s Health. Her work is split between private practice, mentoring practitioners, and leading workshops and intimacy events including sober intimacy festivals.

Karina F. Daves

Karina F. Daves is a relationship expert (shared by Beyonce’s mom) who teaches women how to enjoy more satisfying partnerships. As a relationship coach, Daves leverages her experience as a former social worker and adjunct professor of women’s studies to teach women how to strategically evaluate their personal identity, values, and standards so that they can elevate their relationships and themselves.

Meehika Barua

Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.