What’s behind the decline of beer drinking in the US?
REPORT
29 May 2024
What’s behind the decline of beer drinking in the US?

Americans are drinking less beer due to health consciousness, a preference for low- and no-alcohol beverages like RTDs, and widespread boycotts against big brewing names. So what’s the solution to American beer drinkers’ waning thirst? And where does it create space for new or reinvigorated brands?

Neil Reid

Professor Neil Reid is a professor at The University of Toledo’s department of geography and planning, and he’s been studying changes occurring within the American brewing industry for ten years. His research has been published in a range of geography and regional science journals including the Annals of the Association of American Geographers, The Professional Geographer, and Economic Development Quarterly.

Brian Soudant

Brian Soudant has worked in the alcohol industry for over 25 years on the manufacturer and retailer side. Through his company Soundant Consulting Group, he has worked on beer, wine, and liquor brands, developing the strategy, product development, and go-to market strategies for industry-leading organizations.

Megan Carnegie

Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.