How beauty brands are levelling up with gaming
REPORT
21 May 2024
How beauty brands are levelling up with gaming

As gaming’s role in culture expands and diversifies, beauty brands are discovering a lucrative new frontier. How are they harnessing strategic collaborations, virtual experiences, and innovative products to tap into the gaming community and facilitate a sense of self-expression and belonging?

Olivia Ford

Olivia Ford is an e-commerce and digital marketing specialist with over 12 years of experience, having worked in-house for a number of international brands, including Swarovski. Now, as Foundation Agency's performance lead, she helps clients understand their online marketplace, define success, and create digital strategies that achieve their goals.

Keisha Howard

Keisha Howard, the founder and CEO of Sugar Gamers, leads the world's longest-running inclusive gaming and tech community. A visionary and two-time TEDx speaker, she consults for major tech brands like Microsoft's Xbox and Google on inclusive strategies while also driving social change and innovation in gaming and technology.

Tessa Love

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.